Ratna Ayu Permananingtyas, 071514853027 (2017)STRATEGI KOMUNIKASI PEMBERDAYAAN MASYARAKATPADA PENGEMBANGAN DESA SIAGA AKTIF MANDIRI(STUDI KASUS DI DESA BRINGIN BENDO KECAMATAN TAMANKABUPATEN SIDOARJO. Thesis thesis, Universitas Airlangga.

Abstract

Desa Siaga Aktif (Active Alert Village) is a national campaign programaim to create village communities that can recognized and able to address theirownhealth problems independently. The independence can be occured by thedevelopment of activities and program run by the villagers themselves. There onlyfive villages in Sidoarjo regency reach the independent stage, one of them isBringinBendo. Effective communication by the community empowerment cadrescontributes more in the success of active alert village conducted in BringinBendo.This research proposed to give a critical and comprehensive description ofcommunication strategy for community development in BringinBendo Village,Taman SidoarjoSubdistrict.Health Promotion and Communication Strategy forCommunity Development designed by United Nation’s Children Fund (UNICEF)can be used to explain the program implementasion in Bringin Bendo.The research used qualitative approach, descriptive type with case studymethod. The informants consisted of health cadres, midwives, village apparatus,and the community. Data are collected through in-depth interviews, observations,and relevant documentation sources.The community development strategy in BringinBendo Village focuses onparticipatory communications of three key groups, namely advocacy to villageleaders and community leaders, social mobilization to community socialorganizations, community groups and the private sector, and communication forbehavioral change to specific target individuals and groups. Communicationstrategies are carried out in a formal way through meetings, as well as informallywith persuasive approaches, face-to-face communication, participatory dialogue,in an informal and familial atmosphere. Game jumanji jar full.

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